On this page, I’ve put together a list of the dog training products I use, and recommend to my clients. Whether you’re training a puppy, working with a reactive dog, or just want better, calmer walks, these may help. Some of these are affiliate links (which means I may earn a small commission), and some are simply products I stock because I genuinely believe in them, but every single one has earned its place here.

Tug-E-Nuff – Brilliant Training Toys That Dogs Go Wild For

Best for:

• Building engagement and focus
• Recall training
• Prey drive
• Channelling bitey puppy behaviour
• Making training fun again

Tug-E-Nuff are a UK-based dog toy brand, and a Devon local! Their toys are genuinely something special. They’re made to help you teach skills, build motivation, and strengthen your relationship with your dog.

I use Tug-E-Nuff toys all the time in training because they’re fantastic for:

• Reward-based training
• Teaching recalls
• Giving dogs a safe, appropriate outlet for biting, tugging and chasing
• Making yourself fun!

They’ve even released a blog with awesome training games using their toys, which is well worth a look.

Your discount

I’m a Tug-E-Nuff partner, which means new customers can get 10% off their first order.

Grab your discount here: https://tug-e-nuff.com/AXEVALLEY

If you use my link, I’ll get a little thank you that goes towards keeping my demo toys stocked for use in my classes.

These toys are especially great for safely building and channelling your dog’s prey drive into training. If you’d like to understand this better, I’ve written a full guide on prey drive in dogs and how to use it in training here.

Pet Remedy – Natural Calming Support for Anxious Dogs

Best for:

• Anxious or worried dogs
• Fireworks, visitors, vet trips, car journeys
• Settling into new environments
• Supporting behaviour work alongside training

Pet Remedy make natural calming products that can really help take the edge off for dogs who find the world a bit overwhelming. I often recommend them as a support tool alongside training, especially for dogs who are very sensitive, easily stressed, or struggling to relax.

They’re not a “magic fix” (nothing is), but they can be a really useful part of a wider behaviour and training plan to help dogs feel safer and calmer while they’re learning.

Your discount

You can get 25% off your purchase using my referral link: https://petremedy.co.uk/ref/AXEVALLEY/

Butternut Box – Fresh, High-Quality Food Delivered to Your Door

Best for:

• Owners who want simple, high-quality nutrition
• Supporting overall health and wellbeing
• Dogs who are fussy eaters

Butternut Box make fresh, gently cooked dog food that’s delivered straight to your door. The quality is excellent, and for many dogs it can be a real game-changer for appetite, energy levels, and even training motivation.

Good nutrition matters, not just for health, but for learning, focus, and emotional regulation too.

Your discount

You can get 50% off your second box using this link: https://butternutbox.com/AxeValley50

The Muzzle Movement – Stylish, Comfortable Safety Muzzles

Best for:

• Dogs who need safe mouth control in public spaces
• Reactive dogs in training
• Vet or groomer visits
• A positive muzzle-wearing experience

The Muzzle Movement make very well-designed muzzles that balance safety, comfort, and freedom of panting/licking, without the bulky or restrictive feel of old-school basket muzzles. Whether you’re working with a reactive dog, managing fear-based behaviours, or simply want peace of mind on walks, a good muzzle can be a game changer, and these ones are built with both dog comfort and humane training in mind.

What I really like about them:

• Anatomically shaped for comfort and airflow
• Made from high-quality materials
• Great for positive muzzle training, not just restraint
• Looks friendlier and feels more breathable than many others

Your discount

You can get 10% off your order when you use my affiliate link: https://themuzzlemovement.com/?ref=axevalley

Perfect Fit Harness – My Go-To Harness (Not an Affiliate)

Best for:

• Comfortable, secure walks
• Dogs who don’t fit “standard” harness sizes
• Reducing pressure on the neck
• Better freedom of movement

Perfect Fit Harnesses are not an affiliate. I stock them because I genuinely think they’re one of the best harness systems out there.

They’re modular, which means you can mix and match pieces to get a proper, comfortable fit for your dog (no more awkward rubbing, twisting, or escaping). I recommend these a lot in training because good equipment makes everything easier, for both you and your dog.

If you’re interested, just ask me and I can help you get the right fit.

Biothane Long Lines – Durable, Low Maintenance Training Lines

Best for:

• Recall and long-distance training
• Field work and off-lead progressions
• Reliable control without knots or stretching
• Wet or muddy conditions

When you’re working on recall, engagement or distance work, a long line is one of the most useful tools you can have. While many training lines are made from nylon or rope, biothane long lines offer a few advantages that make them a favourite for a lot of handlers:

Why I Recommend Biothane Long Lines

• Easy to clean: Mud, grass and water wipe straight off, no soaking or scrubbing.
• Don’t knot as easily: Unlike fabric leads, biothane doesn’t get knotted as easily.
• Weather resistant: Great for UK conditions, rain, puddles and wet grass don’t degrade the material.
• Durable: Tough stuff that lasts through heavy use without fraying.

These qualities make biothane lines especially useful for recall training, long-distance work, scentwork, providing freedom while still under control, particularly with dogs who need space.

A Quick Transparency Note

Some of the links on this page are affiliate links. That means:

• You don’t pay extra
• You often get a discount
• I get a small commission as a thank you for the referral

I only recommend products I genuinely believe in and use in my training or with my clients.

Final Thoughts: Choosing the Best Dog Training Products for Your Dog

There’s no single “perfect” piece of kit for every dog, but choosing well-designed, training-friendly equipment can make a huge difference to your dog’s progress and your enjoyment of training.

If you’re ever unsure what would suit your dog best, or you want help choosing the right equipment for your situation, feel free to ask me, either in a session or via message.

And if you’re looking for more help with training, you might also want to check out my:

• Puppy training classes
• 1-to-1 training sessions
• Free online resources

The right tools + the right training plan = a much happier dog (and human).

The post My Favourite Dog Training Brands (And Why I Recommend Them) appeared first on Axe Valley Dog Training.